Your Company’s success tied to Government policy!…3 approaches to Government relations; which one is
When your organization is a forward thinking one. You will realize that government policy can be interwoven into its strategic composition. Most CEOs realize, that it is smart business to be a part of an organization of industry-specific companies, (NGO), that are all affected by the presence, or lack thereof, of regulation and policies that can have a bottom line specific effect on their companies. Most private sector Non-Governmental Organizations, pool resources to research industry trends through a public policy lens. Many times, they hire a Government relations firm or have a full-time director of GR or public affairs, to monitor impending threats to their industry, or to seek out new opportunities for its members to take advantage of. This is an example of a proactive approach government relations.
Ironically many of these Advocate groups were born out of an industry threat. Some policy change was coming down the line that would have a profound effect on how business was conducted and players realized that they somehow had to lobby the government to have their voices heard. In cases where government was reacting to public pressure as well, there was often a community relation advocacy effort needed, and in extreme cases crisis management. This reactionary approach usually happens only once before the need for a more organized and longer term, group methodology is established.
The most effective and lobbying organizations have dedicated Government relations resources. Most, because they see the cost effectiveness, retain a GR firm as opposed to a full-time staffer or full-time team. A Good firm will plan a cooperative approach that helps to align your “ask” whether it be policy of funding, with those of the policy makers. Allowing for the path of least resistance, the knowledge of impending changes and the strategic advantage of having a trusted advisor.